LEGO 72046: Super Mario Game Boy Officially Announced – Pre-Order Now Live

Hey, BrickReturners—time to relive the ’90s! LEGO® has officially launched the 72046 Game Boy, a nostalgic Super Mario set for adults 18+, announced on August 23, 2025. Pre-orders are open exclusively on LEGO.com, with shipping set for October 1, 2025. This isn’t an analysis—just the latest news to get you excited. Let’s dive into the details straight from the source. What do you think—retro gold or display gem?

Official Announcement and Release Details

The reveal hit LEGO.com on August 23, 2025, confirming 72046 as a 1:1 scale Game Boy replica, part of the LEGO Super Mario adult line. It launches October 1, 2025, with pre-order access for LEGO Insiders starting now, limited to 3 per household. The set’s lifecycle is projected to end by late 2027.

Pricing and Availability

Priced at $59.99 USD / $79.99 CAD / £49.99 GBP / €59.99 EUR, this 421-piece set is an affordable entry for collectors. Pre-orders are live on LEGO.com and LEGO Stores, with no immediate shipping—delivery begins October 1, 2025. Other retailers like Amazon, Walmart, and Target list it as “coming soon” with no stock yet, reinforcing LEGO’s exclusive pre-order phase.

Minifigure Lineup

This set includes no minifigures, emphasizing the Game Boy model as a standalone display piece.

Community and Media Buzz

The announcement has ignited X and fan sites. Jay’s Brick Blog called it a “retro triumph” on August 23, 2025, while Brickset noted its 421 pieces and $59.99 price. r/LEGOsets cheers the nostalgia but debates the lack of play features, with some eyeing pre-order limits. IGN highlighted its Comic-Con 2025 debut on August 23, 2025.

Wrapping Up the News

Alright, BrickReturns fam—how stoked are we for the LEGO® Super Mario 72046 Game Boy? Unveiled on August 23, 2025, this 421-piece beauty hits shelves October 1 with a slick $59.99 price tag, bringing that ’90s Game Boy vibe to life with lenticular screens and a stand to show it off. Pre-order it now on LEGO.com before it’s gone! I’m already grinning thinking about this retro gem, and I can’t wait to see how it dances in the market once it drops. Keep your eyes peeled—if it takes off, we might just dive into a deep-dive analysis down the road. Drop your hype in the comments! Want more LEGO® scoops? Jump into the BrickReturns newsletter!

Disclaimer

This is a news roundup based on official LEGO® announcements and reported details as of today. Information is subject to change and not an investment analysis. Not financial advice—research before purchasing LEGO® sets.

Design and Features

The set is a near-1:1 brick-built Game Boy, measuring over 5.5 in. (14 cm) high, 3.5 in. (9 cm) wide, and 1 in. (3 cm) deep. It features a classic button layout, contrast dial, and interchangeable Game Paks (Super Mario Land and The Legend of Zelda: Link’s Awakening) with lenticular screens. A buildable stand and second cartridge holder complete the display setup. No interactive features are included, focusing on static display.

Note: These images are for illustrative purposes only and are not created by LEGO®.

Note: These images are for illustrative purposes only and are not created by LEGO®.

Check out this review from Tiago Catarino’s channel for a closer look at the LEGO® Super Mario 72046 Game Boy! – A great way to see the set in action before its October 1, 2025, launch!

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